Simply Jonathan

Matthew Panzerino Reporting on Apple’s New Pro Workflow Team 

An interesting report, but I kept wondering about this:

Apple decided to go a step further and just begin hiring these creatives directly into Apple

What do these people actually work on? The story makes it clear it’s not Hollywood stuff (because they’re understandably hesitant to bring that work in to Apple), but then what? Does nothing actually come out of this and are these just the world’s most expensive testers?

This is Simply Jonathan, a blog written by Jonathan Holst. It's mostly about technical topics (and mainly the Web at that), but an occasional post on clothing, sports, and general personal life topics can be found.

Jonathan Holst is a programmer, language enthusiast, sports fan, and appreciator of good design, living in Copenhagen, Denmark, Europe. He is also someone pretentious enough to call himself the 'author' of a blog. And talk about himself in the third person.