Matthew Panzerino reporting on Apple’s new Pro Workflow Team →
An interesting report, but I kept wondering about this:
Apple decided to go a step further and just begin hiring these creatives directly into Apple
What do these people actually work on? The story makes it clear it’s not Hollywood stuff (because they’re understandably hesitant to bring that work in to Apple), but then what? Does nothing actually come out of this and are these just the world’s most expensive testers?