Simply Jonathan

$2.7 billion question 

Permanent location of '$2.7 billion question'

Jared Spool of User Interface Engineering’s analysis of what makes Amazon’s ‘Was this review helpful to you?’ so brilliant.

What really makes it brilliant for me is its simplicity. No complicated ratings of five or more stars — you simply need to check with yourself if it was helpful or not.

This is Simply Jonathan, a blog written by Jonathan Holst. It's mostly about technical topics (and mainly the Web at that), but an occasional post on clothing, sports, and general personal life topics can be found.

Jonathan Holst is a programmer, language enthusiast, sports fan, and appreciator of good design, living in Copenhagen, Denmark, Europe. He is also someone pretentious enough to call himself the 'author' of a blog. And talk about himself in the third person.